Here is a little mental preparation for you. I want to make sure you are looking at article marketing - and yourself - through the proper lens.
When you produce articles, it is your goal to encapsulate gems of experience-hardened wisdom and share them with the online community. In doing so, you:
1. Help to advise those who are seeking that knowledge, and you
2. Position yourself as an expert on the topic. (Important!)
Warning: Don't get caught up on the term "expert." Many humble folks who are vastly knowledgeable about their industry wouldn't refer to themselves as experts because they are also aware there is much they don't know. You don't have to know it all. You just need to know more than your customers and then know where to find the answers when you are stumped.
When you produce articles, it is your goal to encapsulate gems of experience-hardened wisdom and share them with the online community. In doing so, you:
1. Help to advise those who are seeking that knowledge, and you
2. Position yourself as an expert on the topic. (Important!)
Warning: Don't get caught up on the term "expert." Many humble folks who are vastly knowledgeable about their industry wouldn't refer to themselves as experts because they are also aware there is much they don't know. You don't have to know it all. You just need to know more than your customers and then know where to find the answers when you are stumped.
1 comment:
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