Monday, March 14, 2011

Merry-Go-Round Sites Containing Mostly Ads or Links

Interestingly, I recognized one of the sites on the big SITRIX list as one I had done a website review for last year. I have to say that it was one of the craziest sites I had ever seen, and I was shocked that Google was even showing it highly in the search results. So when I saw it got nuked big-time by Farmer Google, I wasn't surprised.
I noticed some similarities between that site and a few of the others that got nailed -- mostly that you felt you were going round and round in circles as you tried to find the information you were originally seeking at Google.

Here's what happens on this type of site: You get to a page that uses the keywords you typed into Google, only to find that you need to click a link on that page to really get the information. But when you click that page, you either end up at another site, or on another page on the same site -- and you still don't quite have the info you wanted. It seems that you could keep clicking that way forever and don't ever find what you were looking for. Yet you always have the feeling it is you doing something wrong, not that the site simply sucks wind. (Of course, the pages are also always full of Google AdSense and other ads.)

Similar to the merry-go-round sites, others I reviewed were simply aggregating others' content in one way or another. In many cases, it would make sense for Google to just show the original site (or sites) rather than a page with a list of sites -- especially when the list of links is actually just running an ad platform that appears to be links.

One site was a niche comparison site, which seemed okay on the surface. But I found that when I browsed to a particular product and then tried to view it on the website that was listed as the cheapest, in many cases I was brought to either the home page of said site or a page that contained a product similar to the one I was looking at, but not the exact one. Ugh.

Why Google might not like it: Google stated that part of this update was to improve the quality of the results their searchers were receiving. All of the above types of sites have numerous pages that meet the "poor quality" label, assuming anybody ever paid attention. In these cases, I can see where it makes sense for Google to show the pages being linked to directly in their search results, rather than the page that's doing the linking.

So there you have it -- my first impressions from a very small sample of sites.

learn more information -

No comments: